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保护冬天

可口可乐叙事 - 带声音

设计背景

DESIGN CONTEXT:

可口可乐北美运营部可持续发展副总裁兼总经理 Alpa Sutaria 表示：“包装废物和回收利用方面的挑战仍然是我们的消费者、客户和我们系统的首要考虑因素。” “引入 100% 回收的 PET 瓶是回收如何帮助创造循环经济的一个重要证明点。” 我用 C4D 制作了这个简短的 CG 视频，以表达共存的意义，提倡绿色生活方式。

“Challenges around packaging waste and recycling continue to be top of mind for our consumers, customers, and our system,” said Alpa Sutaria, vice president and general manager, sustainability, Coca-Cola North America Operating Unit. “Introducing 100% recycled PET bottles is a big proof point of how recycling can help create a circular economy.”I made this short CG video with C4D  to express the meaning of coexisting and promote a green lifestyle.

故事线 STORYBOARDS

视频共有 12 个场景，我在其中添加了自然元素和色彩组合。视频的整体风格是通过白色、红色、绿色和蓝色的简单对比来表达一种轻松、慢节奏、清新的氛围。

There are 12 scenes in total in the video, within which  I add natural elements with color-considered combinations. The overall style of the video is to express a relaxed, slow-paced, and fresh vibe, with the simple contrast of white, red, green, and blue.

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SINGLE FRAME CLOSEUP

单帧特写

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雪地场景

Snow Ground Scenes

雪地场景中，可乐的红色包装显得格外醒目，给到整个图像一种干净的感觉。
For the scenes in snow ground, the red package of coke stands out and bring a sense of cleanness
to the whole image.

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The Ocean Scenes at Night

夜晚海洋场景

北极深海中的荧光水母与可乐完美融合，再次暗示了自然与人类的共生关系。
The fluorescent jellyfish and cola in the deep sea of ​​the Arctic blend beautifully, once again implying the symbiotic relationship between nature and human beings.

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THINGS COULD BE DONE BETTER

可以完善的地方

1. 整个视频需要更有趣的视觉点来触动观众。
2. 一些动态可以更流畅.
3. 转场可以再有创意一点.
3.

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